• Why UX Design sucks

    Those who were called Graphic Designers or Art Directors up to 10 years ago, today are called User Experience Designers (which is waaay much cooler).
    But what has really changed?

    Too often, nothing, only the title on the curriculum.
    Even when something has really changed in the way they (we!) approach design, I have my doubts that we have really improved in comparison to the past.