• From Blueprint to Greenprint: design the life-cycle of a service

    The Greenprint mixes the Life Cycle Analysis method with the Service Blueprint: the idea is to note the steps in the life of a service and analyze its evolution over time (before its existence, during and at the end of its life), in order to identify areas for improvement in a circular approach.

  • Ethics VS morality: what are designers responsibilities?

    I have always been torn by the conflict between ethics VS morality, as a designer as well as a person.

    Since I was a child, I have always been obsessed with understanding how the world works and how I can make it better for all of us.

    I have a very strong sense of ethics, but no understanding of common morality, which has often generated conflicts with the people around me on issues of principles and values.

    As designers, we are taught about persuasion and return on investment, we deal everyday with multiple pressures from stakeholders, clients, team members, and sometimes we may ultimately forget what we are doing, and why. 

    We often hear about corporate or governments’ responsibility… what about designers’ responsibility?

    Here’s how I personally approach ethics as a designer today, but first: what is ethics ?