• A Circular Design process for our projects

    Lately I have been putting together what I am experiencing in the field of circular design and ethical design, trying to structure a logical process in which not to leave anything behind.

    Here’s where I got to.

  • The Strategy Cards for circular and responsible services

    This set of 10 cards I have been working on is inspired by other existing tools or techniques (for example, the Okala wheel), which are however always product-oriented and never focused on services.

    I therefore tried to retrace the stages of the life cycle of a service, from the first spark of innovation to the end of life, and cluster strategies for each stage of the cycle.

  • From Blueprint to Greenprint: design the life-cycle of a service

    The Greenprint mixes the Life Cycle Analysis method with the Service Blueprint: the idea is to note the steps in the life of a service and analyze its evolution over time (before its existence, during and at the end of its life), in order to identify areas for improvement in a circular approach.

  • Ethics VS morality: what are designers responsibilities?

    I have always been torn by the conflict between ethics VS morality, as a designer as well as a person.

    Since I was a child, I have always been obsessed with understanding how the world works and how I can make it better for all of us.

    I have a very strong sense of ethics, but no understanding of common morality, which has often generated conflicts with the people around me on issues of principles and values.

    As designers, we are taught about persuasion and return on investment, we deal everyday with multiple pressures from stakeholders, clients, team members, and sometimes we may ultimately forget what we are doing, and why. 

    We often hear about corporate or governments’ responsibility… what about designers’ responsibility?

    Here’s how I personally approach ethics as a designer today, but first: what is ethics ?

  • Developing creative thinking with the Intuiti method

    A few months ago, Facebook advertised me about a deck of “creative” cards. I was a little skeptical, I was afraid of ending up with another product ordered online on the other side of the world and never arrived at my destination.
    At the same time, the cards were beautiful in the photos, it looked like something amazing and considering the price, I gave the shady ad a chance.

    This is how I discovered, by chance, a real gem: Intuiti.

  • Why UX Design sucks

    Those who were called Graphic Designers or Art Directors up to 10 years ago, today are called User Experience Designers (which is waaay much cooler).
    But what has really changed?

    Too often, nothing, only the title on the curriculum.
    Even when something has really changed in the way they (we!) approach design, I have my doubts that we have really improved in comparison to the past.